Influencer marketing has evolved from a fad marketing trend into a long-term social media marketing strategy. The rise of social media platforms meant brands could reach more audiences at one time, and even more through influencer marketing. If you’re wondering how you can implement an influencer strategy into your marketing efforts, reach out to an influencer marketing agency. But let’s get into the history of influencer marketing. Before influencer marketing became what it is today, we had celebrity endorsements. Celebs were the original influencer. They were real people with real preferences, just with a mass following due ...Read more
