March 31, 2023

6 Tips for Creating a Standout Blog Title That Crushes Google Search Results

Introduction: Grabbing the Attention

Imagine you put your heart and soul into creating a blog post, spent hours researching, writing, and editing it to perfection, and then published it on your website. However, the visit statistics shatter your hopes and dreams, and the engagement is next to nothing. This could be due to a less-than-mouth-watering title.

A blog title is the first impression of your writing. It is what the searcher reads first and makes the split-second decision whether to click or not. So, your blog title should make the searchers stop scrolling and pique their interest in reading your content.

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But the question is, how can you craft a blog title that crushes the Google search results? Let’s dig into the answer with six effective tips.

1. Think Like a Searcher

Before crafting a blog title, it is essential to put yourself in the searcher’s shoes and think of what they would type in Google. For example, instead of writing “Delicious food,” write “10 Delicious low-carb recipes for breakfast.” This specific and descriptive title is more likely to grab the attention of low-carb seekers.

Besides, including numbers in the title can increase click-through rates (CTR). According to Hubspot, blog titles with a number have a 36% higher CTR than those without a number.

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2. Use Long-Tail Keywords

Incorporating long-tail keywords in the blog title can improve the chances of ranking higher in search engines. Long-tail keywords are more specific and less competitive than short-tail keywords, making it easier for your content to rank.

For instance, instead of “Marketing Techniques,” write “10 Effective Marketing Techniques for Small Businesses.” This title includes a long-tail keyword and also is specific to small businesses.

3. Evoke Emotions

Have you ever felt compelled to read a blog post because of the feelings that its title provoked within you? Emotions are a powerful tool that can make the readers connect with your content.

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For example, instead of writing “Ways to Save Money,” write “Smart Money-saving Tips that Will Change Your Life.” This title evokes a sense of curiosity and desire to learn something new.

4. Keep it Short and Sweet

When it comes to blog titles, less is often more. The blog title should be concise and to the point, with a maximum length of 60 characters, including spaces.

A short and sweet title is more likely to fully display in the search engine results page and grab the searcher’s attention.

5. Make it Engaging and Unique

Creating an engaging and unique title can increase the CTR of your blog. A blog title that stands out from the crowd and provides something valuable to the readers has a higher chance of being clicked.

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For example, instead of writing “How to lose weight,” write “The Ultimate Guide to Losing Weight without a Gym Membership.” This title is unique and emphasizes an approach to weight loss without going to a gym.

6. A/B Testing

It is essential to perform A/B testing to determine which blog titles work best for your target audience. A/B testing involves publishing two blog titles with the same content and assessing which one performs better.

For instance, instead of writing “Best Fat-Burning Techniques,” try “7 Effective Fat-Burning Techniques that You Need to Know.” It’s worth noting that A/B testing should be conducted frequently to keep up with the changing trends and searcher’s preferences.

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Q1. Should I use click baits to increase CTR?

No, you should not use click baits in blog titles. It leads to a bad user experience, reducing the chances of future visits to your website.

Q2. How many characters should I keep in a blog title?

A blog title should be concise and to the point, with a maximum length of 60 characters, including spaces.

Q3. Can I use short-tail keywords in a blog title?

Yes, you can use short-tail keywords in the blog title, but long-tail keywords are more specific than short-tail keywords.

Q4. What are the benefits of A/B testing?

A/B testing helps you to determine which blog titles work best for your target audience, leading to higher CTR and engagement.

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Q5. Can I use emotional words in a blog title?

Yes, including emotional words can make the blog title more engaging and appealing to the readers.

Q6. Can I change the blog title after publishing it?

Yes, you can change the blog title after publishing it. But it is recommended to avoid frequent changes, as it can affect the search engine ranking.

Q7. Should I use a question or a declarative sentence in my blog title?

It is up to your preference and the context of the blog. A question in the title can increase CTR, while a declarative sentence can convey authority.

Conclusion: A Call to Action

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Crafting an attractive and effective blog title is an essential aspect of content creation. It can make or break your content’s success, so it’s essential to get it right.

By following the six tips mentioned above and performing A/B testing frequently, you can create a blog title that stands out from the crowd, piques the searcher’s interest, and boosts your search engine rank.

So go ahead, use these tips, and make a title that you and your readers will love. And don’t forget to share your experience in the comments section below!


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