It’s common knowledge that customer reviews and feedback are crucial to online success. With 97% of all online shoppers reading reviews before making purchasing decisions, verified and public feedback from other customers is essential. Have you ever stopped to wonder how much customer reviews are actually worth to your business? While positive reviews are ideal, what is the impact of negative reviews on your brand? Let’s explore some of the ways that customer reviews add – or subtract – value from your business. Reviews deliver a high return on investment Whether you invest in a third-party reviews platform or ...Read more
