Using blogger outreach for SEO can be the one thing that pushes your company to success. Whether you’re new to the field or you want to implement better strategy for your already established business, blogger outreach is the way to go – at least as long as you do it right. In order to make blogger outreach suitable for you, the best thing to do is understand it.
With that in mind, you should already know that there’s more to blogger outreach than erratically contacting blogs to request links. In fact, it takes carefully selecting suitable blogs and creating relationships with them. In this article, we will offer 6 blogger outreach practices that will help you out:
- Establish the Rules
Before you begin any blogger outreach activity, you should set some rules, particularly if you’re working with multiple people on this campaign. They should all know the types of platforms you are targeting, what metrics a website should have to be eligible, whether you accept sponsored posts, and so on. Doing this can make sure that everyone is on the same page.
- Use the Right Tools
There are several tools you can take advantage of when it comes to doing blogger outreach. Basically, you can use SEO tools, outreach tools, and email finder tools among other things. The numbers are generous too, so it wouldn’t be difficult to find something that suits your business. At the end of the day, this can all make outreach easier for you and your team.
- Analyze and Improve Your Campaigns Regularly
Another thing you should consider is regularly checking your blogger outreach campaigns over time. Look at what ideas were the most successful, as well as which emails got the highest number of replies.
Then, you should adjust your strategy accordingly in the future, only keeping the parts of the process that brought you the most positive results.
- Make Sure Your Pitch is Personalized
Your blogger outreach pitch shouldn’t be something boring and soulless that you spam to every potential partner. This will not bring you the results you seek in the long run, and the blog owners you reach out to will immediately know that you only care about your personal gain. Instead, you should personalize every single email based on the site you’re reaching out to. This way, the recipient will know you did your homework and you’re in it for a pleasant collaboration.
- Have a Well-Defined Goal
What do you hope to achieve with this outreach? Knowing your goals from the beginning will help you improve your strategy. Think about the audience you want to reach, what your niche is, what types of blogs you want to reach out to, and other such details. This will make your outreach campaign more effective.
- Maintain the Relationships You Build
Don’t toss the relationship with the blogger in the bin once you’ve obtained what you wanted. Not only will this put you in a bad light, but it will also end the partnership with someone who might’ve helped you more in the future as well. Remember that the relationship should be mutually beneficial. You never know when the collaboration partner will be helpful again at some different point, so make sure to nurture your relationships.
Final Thoughts
Maintaining a good blogger outreach strategy takes time and dedication. Use the tips provided here to your advantage. You will have no regrets when you see the good results they can provide.